Chang Ge's Story

Chang Ge’s chili peppers—authentic Guizhou flavor!


Chairman's Message

— Upholding Integrity Through Virtue: Jie Houchang

Today, competition among modern enterprises has evolved from a focus on price, products, quality, and service to a competition centered on corporate image. The old adage “There’s no business without some dishonesty” has long since become a thing of the past; in this era, only by upholding moral integrity can businesses truly establish themselves. Especially for those of us in the food industry—every single product we produce is closely linked to the health of countless consumers. We must never compromise our principles just for fleeting, petty gains.

 

From raw material procurement through production and packaging all the way to final logistics and delivery, every step is subject to rigorous oversight and strict quality control. Small victories depend on intelligence; great victories rely on virtue. To build a successful career, one must first establish moral integrity; before tackling any task, one must first be a person of character. Only by ensuring that consumers can eat with peace of mind can our brand hope to gain market recognition—and only then can our enterprise achieve long-term sustainability.